Jerry Hall is the face of new impotence sex drug Levitra. Pharmaceutical giant Bayer have signed the stunning model-turned-actress to promote the Viagra rival because of her "open attitude to sex and relationships'.
The beautiful star - who was married to Rolling Stones rocker Mick Jagger, famed for his womanising - said: "People get old on the outside but they feel young on the inside and still want some romance, and have sex, for as long as possible!
"People who suffer from erectile dysfunction need to realise they're not alone, they don't have to suffer in silence, it's not that bigger deal. After all, we're only talking about blood flowing into vessels … and there's a treatment for it."
Jerry insists the drug will be a godsend to older couples who still want to make love but have been unable to, and admits her sexual appetite has increased as she has got older.
The 49-year-old said: "I'm a woman in my 40's and I can assure you that women of my age are more interested in sex than a woman in her 20s. Older women feel much more relaxed and more happy in their skin. It's more enjoyable."