Paris Hilton's new commercial for Carl's Jr. may never make it to the airwaves. In the spot, Paris is washing a car with lots of water and soap to promote the BBQ Six Dollar Burger. The ad uses the song "I Love Paris in the Springtime" and she uses her catch phrase, "That's hot."
With the big indecency scare, network executives aren't too keen on airing the racy commercial. CKE Restaurants, who owns Hardee's and Carl's Jr., says its advertising strategy is created along the lines of beer commercials. CKE has taken a lot of heat for commercials featuring a woman stuffing her fist in her mouth as well as a woman writhing on a mechanical bull while eating a hamburger.
The ads are aimed at males 18-34 and have produced results. Profits are up $1 billion from last year with over two years of increased sales every month.
Pictures have no relation to the comercial. They are just some recent Paris photos.