In PETA's latest bid to arouse interest in the many sexy alternatives to leather, adult film icon
Jenna Jameson -- donning a black wig and pleather bikini — evokes screen siren
Bettie Page in a sin-tastic and pro-synthetic new
PETA ad called "Pleather Yourself: Discover the Pleasure of Pleather."
Jameson recently unveiled the new campaign — shot by top celebrity photographer Gavin Bond — as part of Los Angeles Fashion Week.
"I've worn a lot of pleather in my life," says Jameson. "Anybody who knows me knows that I've kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I'm wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side."
You can find the new ad at