In an effort to help raise awareness for the skin cancer disease,
Winona Ryder posed nude for t-shirts and posters in which she is covered only with the words "Protect the Skin You're In" and "Save Your Ass".
The ad campaign and t-shirts are featured in Marc Jacobs stores, and also include shots of other celebrities, including
Naomi Campbell,
Christy Turlington,
Julianne Moore,
Hilary Swank,
Dita Von Teese and the singer Rufus Wainwright