Actress Sadie Frost unveiled her naked portrait today as she launched an anti-fur campaign.
The celebrity bared her bottom for an advert for animal rights organisation Peta as London's Fashion Week got under way.
Frost, 41, a strict vegetarian, posed with her naked image in Covent Garden, central London.
The advert was shot by rock star Bryan Adams and features the
actress-turned-fashion designer peering provocatively over her shoulder
next to the tag line: "Turn Your Back On Fur".
The actress said: "Peta's anti-fur campaign is basically about turning your back on fur.
"Through doing the naked photo, people will hopefully stop and look at the campaign."
Commenting on the photo shoot, she said: "I was definitely a bit
nervous on the day but if you are around people you trust it's nice.
It's also a nice thing for every woman to have and it's something they
should have done at some time in their life."
But the mother of four, who co-owns the fashion label frostfrench
with childhood friend Jemima French, confessed to working out before
posing for the picture.
"I was doing six months of exercises before the picture was taken. I
was doing trapeze work, rock climbing, every known exercise to get a
pert bottom."