Playboy Enterprises Inc. said on Thursday it bought Club Jenna Inc., a multimedia adult-entertainment business founded by porn star
Jenna Jameson. Terms were not disclosed.
The acquisition is expected to help Playboy diversify its domestic television business and expand its network of online Web sites, Chairman and Chief Executive Christie Hefner said in a statement.
Assets purchased under the deal include a film production business, a video content library, a network of Web sites and a DVD retail distribution deal.
Jameson and her husband, Club Jenna President Jay Grdina, also have signed personal service agreements with Playboy as part of the transaction.